Once again, I am going to highlight an example from my previous agency experience as it relates to Agriculture and reaching farmers. My agency experience has been a great way to build my career and provides great examples for this blog!
Farmers and ag professionals are an example of one group that really embraces their cell phone technology. Most of the farmers and retailers I spoke with on field travel have two things with them in the truck, combine or other piece of machinery – their radio and their cell phone. It is the easiest way to get in touch with them rather then calling their house at 6 am before they start their day or after 7 pm, and they really enjoy the connectivity.
A few years ago we started playing around with the idea of sending text messages to alert farmers and retailers about new product offerings they may be interested in. We had to consider the response and reaction of the recipient of the text message, because they would essentially be paying to receive an advertisement. The way around it? We piggybacked on a subscription weather report service, running a banner ad along the bottom of the report. They received the information they needed on their phone, and we we able to help push our message and product to our target audience.
