Vlogging is a funny word. A funny word for an activity that can have a big impact on your organization.Vlogging = video blogging aka vidblogging aka vlogging. Vlogging can add interest to your website or blog, can add an additional dimension and can draw significantly larger audiences. A brief vlog gives others the opportunity to share their story, experiences and feelings about your organization, adding credibility and helping build a sense of community.

A successful example of an organization I know that is utilizing vlogging on their site to help promote and garner awareness is DurhamCares. As posted on their website:

DurhamCares was founded to help Durham residents love their neighbors; not just the people next door, but across town and even across the world. Our vision is to see our city engaged in serving each other, building relationships across cultural boundaries, and transforming our community through committed involvement.

Co-founder Henry Kaestner has done an incredible job collecting vlogs to post on the DurhamCares website. It is a great example of how easy it is to collect and post vlogs, Henry has a small flip video recorder that he carries with him everywhere. When he meets someone with a story he is ready to record it and share the story with others. The vlogs are unscripted and help residents of Durham learn more about their neighbors. Check out their website and the hundreds of vlogs he has collected to date: http://www.durhamcares.org/video/

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