There are millions of blogs out there and according to Technorati there are 120,000 new blogs added each day. How do you make your blog stand out and be successful? What makes a successful blog? Obviously you want an audience that follows you and comments on your posts. Blogs are not meant to be a one-way conversation, gaining feedback and comments help create that relationship with your audience.
The first step is to remember your audience – who are you trying to reach and what do you want them to respond to? In addition, you have to dress your blog for your audience – are you maintaining a technical blog or is it more causal and formal? You have to listen as much as you talk and don’t let the flame burn out. It is important to keep your blog updated on a regular basis, and participate in conversations with your audience.
One group that has exploded in the blogosphere is the Mommy Blog. These blogs are started by mothers, some first time moms, some with many children and some with blended families, and are a place where they can share their experiences and gain feedback and support from other mommies. They are extremely popular and those that experience the greatest success are those that blog consistently and keep the conversations going. They have become so popular many are earning a living off the ads they run on their blogs and baby product companies recognize the influence they have and want to advertise on these sites.
These sites are so popular because the authors know their audience and they write to them. It is a place where writing about poop, puke and postpartum depression are accepted, and followers welcome these bloggers into their lives as a way to connect with others and feel like they aren’t the only one out there dealing with these issues. The blogs provide moms a sense of community when they may feel alone at home caring for their baby.
A few popular Mommy blogs:
